CUT!CO2 Carbon Film Quote is a German initiative designed to make carbon emissions visible to buyers and comisioners. It lets production companies calculate and include carbon footprint at the bidding phase of commercial productions, mainly advertisements. The elaborate but easy to use software was created in cooperation with one of the biggest advertisement agency in Germany, BBDO and is based on years of research and development.
CUT!CO2 also have a free iPhone app to calculate travel CO2 on the go, but it is not yet available on the UK iTunes Store.
So far we couldn’t find any specific examples of advertisements made greener through the use of CUT!CO2. We’ll keep you posted.