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During the course of the research, we found that the motion picture industry is simultaneously very progressive and very conservative with respect to environmental innovation. Many individuals within the industry are very proactive, well-educated, entrepreneurial environmentalists, and have accomplished many noteworthy improvements. The structure of the industry mitigates against environmental improvement, though: its highly decentralized nature, with its focus on short-term ever- changing production teams rather than long-term physical supply chains, and the contrast between its high popular visibility and financial instability resulting from its complex organizational structure, stand in the way of its adopting many of the environmental programs that are common in more traditional industries.

The report further explains that (…) the public at large does not think of the motion picture industry as polluting or otherwise environmentally harmful, so any publicity related to environmental initiatives within the industry would, in that view, draw attention to the existence of environmental problems that apparently need solving.