‘Sustainability’ is the operative word in Hollywood

The movie industry has been historically quite reluctant to address its own impact on climate change. In 2006 Sustainability in Motion Picture Industry Report, commissioned by the Governor Arnold Schwarzenegger, The UCLA Institute of the Environment states:

During the course of the research, we found that the motion picture industry is simultaneously very progressive and very conservative with respect to environmental innovation. Many individuals within the industry are very proactive, well-educated, entrepreneurial environmentalists, and have accomplished many noteworthy improvements. The structure of the industry mitigates against environmental improvement, though: its highly decentralized nature, with its focus on short-term ever- changing production teams rather than long-term physical supply chains, and the contrast between its high popular visibility and financial instability resulting from its complex organizational structure, stand in the way of its adopting many of the environmental programs that are common in more traditional industries.

The report further explains that (…) the public at large does not think of the motion picture industry as polluting or otherwise environmentally harmful, so any publicity related to environmental initiatives within the industry would, in that view, draw attention to the existence of environmental problems that apparently need solving.

Ten years later and the motion picture industry embrace sustainability  and climate neutral practices with unseen enthusiasm. Public figures and movie starts talk openly and actively fight for sustainability. Green shooting is increasingly playing a role behind the scenes too.

So what does ‘sustainability’ mean to the major studios? Click the links below to find out:

21st Century Fox is committed to minimizing our environmental impacts, growing sustainably, and inspiring others to take action.

 

Whether around the studio lot, on location for production or in our daily lives “Green.  It’s paramount to us.”

Environmental Stewardship at Disney

 

Warner Bros. has a deep commitment to green production and has been a leader in adopting sustainable production practices

 

 

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Green The Screen at BAFTA

On the 10th of April the BAFTA albert Consortium summed up 5 years of their sustainability work in film and television. Over 40 people gathered in The Princess Anne Theatre for the event, including representatives from Pinewood Studios, British Paté, Green Kit, BBC Worldwide among others. The panel of speakers was even more impressive. Contributors included Richard Smith (BBC), Gillian Lobo (ClientEarth), Debbie Manners (Keo Films), Suzanna Dolan (BBC, Eastenders), John Robertson (Lime Pictures) and Jeremy Mathieu (albert International Manager). The event was presented by Steve Smith- Chair of Directors UK.
The scope of the event was BAFTA albert Consortium’s strategic vision for environmentally sustainable TV and film industries, what has been achieved to date and how the industry can act to lessen its environmental impact.
So here are some highlights we found most interesting and most memorable:

1. Did you know that on the set of Hollyoaks staff can take home used parts of set design?
Lime Pictures have been successfully running a repurposing scheme where talent and crew are encouraged to take home anything they fancy before it all gets recycled.

2. Suzanna Dolan shared clips from Eastenders where sustainability is written into the script itself. Eastenders reach a wast audience with their message of promoting home recycling, smart energy meters and reusable coffee cups.

3. While on the subject of coffee cups; after a great success of their show ‘Hugh’s War on Waste’ K.E.O Films have something even more powerful in the pipeline. The trailer alone makes quite the impact.

4. Many questions where asked around the subject of sustainable catering, both on set and in production offices. There are some good news and some bad news. It has been proven that where there’s will there is a way and producers often request caterers to provide reusable plates, remove plastic bottles and use only reusable cutlery. On the other hand staffers will not be easily persuaded to forfeit meat for even one day a week.

5. And the best for last.  BAFTA albert Consortium are working with the BFI and Directors UK to roll out sustainability initiatives and Carbon Literacy training in the film industry. The next step for albert calculator is the addition of international production calculations.

 

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Industry Profile: CUT!CO2

CUT!CO2 Carbon Film Quote is a German initiative designed to make carbon emissions visible to buyers and comisioners. It lets production companies calculate and include carbon footprint at the bidding phase of commercial productions, mainly advertisements. The elaborate but easy to use software was created in cooperation with one of the biggest advertisement agency in Germany, BBDO and is based on years of research and development.

CUT!CO2 also have a free iPhone app to calculate travel CO2 on the go, but it is not yet available on the UK iTunes Store.

So far we couldn’t find any specific examples of advertisements made greener through the use of CUT!CO2. We’ll keep you posted.

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Small changes- big difference

How much carbon footprint is in a can of beer? Not literally but you know, production, transportation, refrigeration of the stuff. And container production, recycling, transport again…how costly is our indulgence? And can a personal choice of drink even make a difference?

As a company we try to find out what we can do to make a difference so here is some data for consideration:

330-mL can of Coca-Cola sold in Great Britain has a carbon footprint of 170g

330-mL can of Diet Coke or Coke Zero has a footprint of 150g since it doesn’t contain sugar. Cans are sturdy and the UK recycles about 57% of aluminium cans in circulation.

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