The idea behind this company is not new. Green filmmaking is by no means an original concept. First carbon-neutral film studio in Australia has been certified almost 10 years ago. In Germany there is even a whole TV soap filmed sustainably and neutralised by carbon offsetting. The UK is no different. There is a lot of guidance and support for companies and individuals who wish to help protect the climate. Short films have been decarbonised with the help of Carbon Neutral Company, the Albert Consortium provides certification and guidance for TV and film in the UK and let’s not forget about Greenscreen– great initiative for shooters in London.
But even with all the available resources neutralising carbon footprint on a large scale is complicated, lengthy and often quite expensive. For small and medium producers it simply doesn’t have economical sense and we can only imagine that for large studios it might be nearly impossible.
So an idea was formed. Start with the basics. Simplify.
The Purityworks Ltd uses a minimalist approach. We believe that the process of decarbonising can be quick and simple. By “doing more with less” we plan to shoot and edit films and videos with carbon footprint so low it’ll be easy to calculate and cheap to offset. Working with Manchester based organisations we will continue to build on this simple idea of minimalist filming practice.
If you are interested in getting involved drop us a line. Don’t be shy.